As is the case with any big news, criminals and nefarious types are taking advantage of the celebrity nude photos news to get malware installed on the machines of the unwitting.
Celeb nude photos now being used as bait by Internet criminals - Sean Gallagher - ars technica
Links are being spread among social media sites such as Twitter and Facebook. I imagine they're also being spread on other social media platforms. Just don't do it, unless you're prepared to lose more than just your dignity.